QR (quick response) codes are a form of bar codes that can connect a person in the physical world to any number of digital assets. From a business point of view, QR codes can be a valuable tool to help your business convert a passive prospect into an engaged consumer.
Any marketer can create a QR code by themselves. I created the one above using the QR code generator from QR Juice. All you need to create your own is a link to send a prospect to.
Provided that a consumer has a smartphone with a camera, consumers can then scan the code by opening the scanner app, pointing their camera at the code and their mobile device will scan the QR code then link the prospect to the your chosen web address.
The potential of QR codes as a marketing tool lies in the ability to connect a living, breathing, interested prospect with your brand. A real person is doing the scanning. At the moment that person scans the code, that person is very attentive to your brand and offer. When the scan is done, your linked message will create an impression on the prospect – consider it a digital handshake. If the grip of your message is limp, you’ll likely lose that prospect.
Here are 5 good examples of business who use QR codes well.
1. Banners on a Roll – B2B
Banners on a Roll created a presentation called 37 Examples of Using QR codes which highlights a number of physical objects that can be dressed with QR codes. The presentation doesn’t sell their company, it gives the viewer ideas about where to use these codes. At the end of the presentation they have a QR code that links to their website to learn more about their company.
2. Perry and Company – Real Estate
“Please take One” spec sheets are great sources of additional information when home buyers are driving around a neighborhood. As is often the case, the spec sheet holder is empty. By placing a QR code on the sign, a home buyer could be directed to an online spec sheet, a virtual video tour of the house or if the house has been sold, the realtor could link the QR code to another similar property.
3. Tesco – Grocery Store
This is an amazing case study of how one grocery chain in Korea was able to use QR codes to gain market share on their competition.
4. US department of Energy – Automotive fuel ecomony
Tire kickers are a part of every automotive dealers showroom. These are the people who just want to browse the vehicles on their own without being harassed by a sales person. QR codes such as the one above could be placed on or beside a car to draw these consumers to any number of digital assets places like
– the pdf spec sheet for the car
– consumer review site
– your own youtube channel that hosts videos created by your sales staff who give the tire kicker a virtual tour
– a link to book a test drive
With the use of a QR code, you can provide nutritional information, cooking tips & techniques about featured meals as in the example above. You could also stick a QR code on the front window of your store which links passerbys to a coupon or review page. In any print ads, you could link a QR code to a map to your location. You can register your business on Google Places here.
Have you seen any other good or bad examples of QR codes?
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