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  • Creative commercials and web ads are included at no extra charge with your radio / web campaign.  Typically, developing creative takes 5 days and is done in 4 easy steps.
    1. our reps will meet with you to discuss a creative strategy and gather content.
    2. your rep will work with our creative department to create commercials
    3. we’ll get your approval
    4. the commercials will run onair or online

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  • If your business has a special event or would like to offer prizes to our listeners, a promotional campaign may be right for you.  Promotional campaigns are executed with by our promotional team and align your business with our stations.  The airtime exposure that comes with promotional campaigns are different than a regular commercial.  These on-air exposures are shared messages with our radio station and promote your prize / event more than your selling message.  A typical prize campaign can be found here

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  • There are multiple flexible payment options for your campaign.  The first step is to decide if you’d like to apply for credit or not.  When you apply for credit terms you’re essentially requesting Rogers for 30 day payment terms.  Whether credit is approved or not, we’ll still be able to work with you to set up a flexible payment schedule that can be weekly, biweekly or monthly.  We take most forms of payment ie. credit cards, cheques, bank drafts etc.

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  • How much does it cost?  Is a normal question we get from clients.  The answer is ‘that depends’.   There are so many options available to connect your brand to our audience that it’s next to impossible to give an accurate cost in this form.  The range of prices is from $60 per week to $40,000 per month depending on then type, length and number of stations your campaign uses.  The best way to get an accurate cost is to call or email me and I’ll be able to build a customized package that suits your business needs and marketing goals.

Types of Campaigns

  • Each of our radio stations has developed a community of listeners.  Advertising on our stations means that you’re paying for access to that community and putting your brand in front of our audience.  Our stations connect to our listeners through a number of interactive visual and audio formats which means that your brand can be both visually and sonically represented.  The following is a list of the types of unique campaigns that we can run.  There are many customizable combinations available.
    1. OnAir
      • When people think radio, this is the first type of campaign they think of.  Our radio stations are segmented into 5 basic day parts.  Breakfast 5am-10am, Day 10am – 3pm, Drive 3pm – 9pm, Evening 9pm – 1am and Overnights 1am – 5am.
      • The most common campaign that clients buy is called the TAP plan (total audience plan).  This means that commercials are scheduled Monday to Sunday from 5am – 1am.   This type of campaign will deliver your message to the largest possible audience size, the most number of times for the least amount of money.
      • Depending on the station there are also several other options.
        1. Traffic tags – 10 second read of your commercial message ie. This traffic is brought to you by _____ + 20 words
        2. 10 second commercials – has the production quality of a normal commercial but 10 seconds long
        3. 30 second commercials – the most common form
        4. 60 second commercials – most often used for complicated or long messages
    2. OnLine
      • Each of our stations has it’s own website.  These websites have become a community portal for our listeners to connect to our station personalities, sports & news information, listen to pre-recorded or live broadcasts and engage with our advertisers
      • Your business can buy display ads on our websites to place your business in front of our audience while they are online.  These ads can link back to any page on your website.
        1. Leaderboards – horizontal ad across the top of each website size
        2. Billboards – vertical ad across the right hand side of each website.
        3. Button Ads – small rectangular box near the bottom of the website.
        4. Expandable Ads – leaderboard and billboard ads can be designed to expand as a cursor rolls over the image
        5. Audio Gateway – click here for sample
    3. Loyalty
      • Each of our stations have their own loyalty club which operates much like Aeroplan.  Over 100,000 members belong to our clubs.  These members earn points by listening to our stations, interacting with our websites or by interacting with our advertisers.   Our loyalty members can then spend their points on raffle tickets and online games to win a variety of fantastic prizes.  There are several common forms of loyalty advertising that we offer
        1. Contests – includes onair and online exposure to our audience.   For non-winners we can send an offer on your behalf
        2. Bonus Codes – drives our listeners to your website by offering them points incentive to check it out
        3. Coupons – allows you to post coupons available for purchase

Do you have any other questions that I can help answer?

  • MaureenW

    VERY informative – I have passed this on to three clients. Thanks Marc!!

    • http://blog.marcbinkley.ca marcbinkley

      Thanks Maureen!

  • Steele

    Good information Marc.
    Is the new voice airing for us?

    • http://blog.marcbinkley.ca marcbinkley

      Yes it is:)

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