Peter Drucker was quoted “What gets Measured, gets done”. All to often, what gets measured in sales are make work metrics that don’t necessarily lead to sales. This post offers a simple visual example of metrics that matter for sales.
I’m in sales. I sell radio. And I know I’m not normal. This year I decided to make one fundamental change to my new business strategy. I’ve given up cold calling.
First, I’d like to thank Eric Schwartzman for designing this graphic. At first glance, I like the positioning of each communication device.
Secondly, I cold call. I work in radio sales and am probably considered by some local businesses as one of those [...]
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