The new frontier of marketing is all about creating Unique Buying Tribes. An indoor cycling training program called The Sufferfest is a great example of this. In a two part interview with Sufferfest Founder, David McQuillen, we discuss group engagement, scarcity, the importance of taking risks and five tips to build your own successful community.
The new frontier of marketing is all about creating Unique Buying Tribes. An indoor cycling training program called The Sufferfest is a great example of this. In a two part interview with Sufferfest Founder, David McQuillen, we discuss group engagement, scarcity, the importance of taking risks and five tips to build your own successful community.
I’ve been doing lots of reading and researching as I’m in the process of writing a marketing book that integrates traditional and social media for small businesses.
It occurred to me that with social media tools we are all now publishers of media. The problem that [...]
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