I’ve had an insatiable appetite to learn about consumer behaviour and how brands can best utilize media to get in front of customers. Here is a brief summary with video from each author on the 5 books that have most inspired my career in marketing.
I’m very confused by some businesses attempts to gain customer information. The latest example of this happend to me tonight at Starbucks.
The serving barrista was a really nice girl that did a great job taking my order. After taking my order, the barrista asked [...]
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