I’ve had an insatiable appetite to learn about consumer behaviour and how brands can best utilize media to get in front of customers. Here is a brief summary with video from each author on the 5 books that have most inspired my career in marketing.
Successful Social Companies understand that it’s not about me. It’s about my customer. Do they have anything to say that I can help them with? How can I bring value to their tribe?
Top 10 Most Popular Articles
- A Glossary of the Most Common Marketing Terms
- It’s A Small World After All
- The 5 Most Inspiring Marketing Books I’ve Ever Read
- How to Buy Radio Advertising in Calgary (or anywhere else)
- Transmedia Storytelling and Content Marketing
- The Most Predictive Sales KPIs – A Balanced Scorecard Approach
- The 25 Best Business Articles I’ve Ever Read
- Calgary Radio Advertising Checklist: Lite 95.9 or JACK FM #yyc
- Four Characteristics of an Adaptive Organization
- Part One: Building a Tribe – The Sufferfest #IWBMATTKYT
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