There are lots of great articles on innovation, leadership, marketing, sales, branding, culture. These are the best 25 I’ve ever read.
A list of the 25 best business books I’ve ever read … So far
Consumers don’t like be sold but they they do like to buy and they often buy in groups. The formation of groups are not accidental. It’s actually an innate human behavior called homophily and understanding how these groups form might be the key to understanding this new world of collaborative marketing.
Made to Stick is an amazing book about understanding how any sender can make their message resonate with an audience.
NFL Films demanded quality and innovation. Rather than suppressing a persons abilities, they fostered an environment of experimentation in the pursuit of greatness.
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