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I’ve had an insatiable appetite to learn about consumer behaviour and how brands can best utilize media to get in front of customers. Here is a brief summary with video from each author on the 5 books that have most inspired my career in marketing.
The future of marketing isn’t social media in the the way we think social media is Facebook or Twitter. Modern marketers called Transmedia Storytellers are showing us that, the future of successful marketing is an understanding that all media has become social.
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