Earning trust is a critical component to influence buying behavior. Therefore, a complete media mix should include allocating budget to forms of media that consumers trust. Click to find out how
I See Dead People
Yesterday, while walking down my street, I nearly had a head on collision with a zombie. It’s an increasing phenomenon that is affecting drivers, pedestrians and cyclists alike. This wasn’t the kind of Zombie you’d see in the Walking […]
Consumers don’t like be sold but they they do like to buy and they often buy in groups. The formation of groups are not accidental. It’s actually an innate human behavior called homophily and understanding how these groups form might be the key to understanding this new world of collaborative marketing.
The future of marketing isn’t social media in the the way we think social media is Facebook or Twitter. Modern marketers called Transmedia Storytellers are showing us that, the future of successful marketing is an understanding that all media has become social.
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