Butter Lane Cupcakes is featured in Google’s Zero Moment of Truth video as a small business whose success can be attributed by their Zero Moment of Truth (ZMOT) marketing practices. The owner Maria, was kind enough to share her some digital marketing tips for other small businesses.
The future of marketing isn’t social media in the the way we think social media is Facebook or Twitter. Modern marketers called Transmedia Storytellers are showing us that, the future of successful marketing is an understanding that all media has become social.
The other night, I had a great discussion with a friend about whether or not social media matters for his business. Here are four reasons why I think social media does matter for any business
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