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Telephone vs. Twitter | reMARCable by Marc Binkley
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First, I’d like to thank Eric Schwartzman for designing this graphic.  At first glance, I like the positioning of each communication device.

Secondly, I cold call.  I work in radio sales and am probably considered by some local businesses as one of those annoying telemarketers.  I try not to be annoying.  I don’t use a script.  When someone says I’m not interested, I move on.  I target companies that advertise on other platforms like print, TV and the yellow pages.  I try to learn about the companies I’m calling before I pick up the phone. I don’t like cold calling, but it does work.  Moreover, it’s part of our corporate culture and sales programs are designed around the equation that cold calling = sales.  My guess is that cold calling is part of many company’s corporate culture.

Third, I tweet.  I just recently hit new milestones.  2250 Tweets, 420 followers, Klout score of 47 up 30 points from 2 months ago.  I’ve got a long way to go to truly understanding the conversation that twitter is, but I have made progress.   Here’s a short list of what I’ve learned up to this point

  • I’ve met some great people on twitter that have helped me with my business.
  • I’ve also tried to help others with their business.
  • the shelf life of a tweet is very short, but topics and/or people are searchable
  • twitter is a great place to start conversations and share ideas
  • Blogs and/or emails are better than twitter to explain ideas or thoughts.  Theres more room.
  • #FF (follow friday) is a neat way to learn about others
  • being genuine and authentic isn’t the same as being helpful and kind
  • there may be a secret etiquette to initiating conversation that I’m not aware of.   If you know, please help a brother out.

So my question is this…

Since cold calling sucks and everyone seems to dislike it so much, how do you explain to your boss that you should be tweeting instead of cold calling?

And the follow up question is…

What proof can you offer your boss to have her believe you?

.

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