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3. Purple Cow by Seth Godin

Admittedly, I ripped off the title of this blog reMARCable from Seth. It’s not a coincidence that I used the same colors as the Purple Cow. The ideas in this book are so powerful that it’s reshaped my daily actions. Everything I do to market myself, my company and my clients is in some way shaped by this book.

Consumers do have very little time and an overabundance of choices. Being safe is too risky. Being safe means that your brand or product gets lumped in the the majority of other products on the bell curve making it even harder to stand out. As Seth says, standing out in this kind of environment is obvious. Products that stand out need to be remarkable. Remarkable by definition is worth talking about.

4. Made to Stick by Chip and Dan Heath

There are six principles that the Heath brothers outline in this book. By following these simple rules, you’ll be able to make your ideas, your marketing message and your brand much more memorable and give each better chance of thriving. The principles are summarized by the acronym S.U.C.C.E.S.

Simple, Unexpected, Concrete, Credible, Emotional, Stories.

In October 2011, I wrote a longer review which you can read here.

5. Brains on Fire by Brains on Fire

The team at Brains on Fire wrote what they call a love story. Their book is a workbook about how to create branded movements. They believe that Marketing is about people, it’s about passion and its about conversation between real people. They believe that movements unite a community around a cause, organization or a brand. As in the case of the Fiskateers, Movements can be a sustainable marketing and research arm of any corporation provided that the company wants to love their customers and let their customer love them back.

Here is a link to a longer book review I wrote last year

What are your favorite books? Are there any on my list that you’d put on yours?

  • http://www.callboxinc.com.au/ Cathybishop

    Thanks for sharing the 5 most inspiring marketing books for you. I’m actually more curious and interested on Seth Godin’s book Purple Cow. His name is already quite popular in the realm of IM. 

    • http://blog.marcbinkley.ca marcbinkley

      Hi Cathy,

      I highly recommend that book. I think you’ll get a lot out of it. What is IM?

    • http://blog.marcbinkley.ca Marc Binkley

      Sorry for the delay Cathy, did you get a chance to read that book yet?

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