This slide is my own visual representation of the content from that article. I hope you find it useful in your quest to create more effective metrics for your sales team. While new to me, the Balanced Scorecard approach to sales metrics has been around for over 20 years. You can learn more about it here.
Top 10 Most Popular Articles
- A Glossary of the Most Common Marketing Terms
- The 5 Most Inspiring Marketing Books I’ve Ever Read
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- The Most Predictive Sales KPIs – A Balanced Scorecard Approach
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- Calgary Radio Advertising Checklist: Lite 95.9 or JACK FM #yyc
- The 25 Best Business Articles I’ve Ever Read
- Part One: Building a Tribe – The Sufferfest #IWBMATTKYT
- Four Characteristics of an Adaptive Organization
- How to Buy Radio Advertising in Calgary (or anywhere else)
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